Second Industry Awareness Video Released

The TRSA Marketing, Sales & Service Committee, a group of operator and supplier member volunteers from across the industry, had set a 2023 goal of developing two videos to help build industry awareness. The first video, titled “The Jobs You Never Knew Existed,” launched in July. The video focused on exploring commercial laundry jobs behind the scenes and relaying the importance of the industry. The second video, completed in December 2023, continues to expand awareness and positions the commercial laundry industry as the environmental choice for cleanliness and convenience.

The one-minute video, produced by Clean & Simple Marketing, follows the life of a bar towel starting with a spill in the bar and follows the towel’s travels from the bar to the laundry plant highlighting the process of how it gets cleaned, dried, folded and delivered right back to the venue. Touting the tag line, “Commercial laundries are the environmental choice for cleanliness and convenience. Make the switch today,” the objective is to drive the viewer to the LaundryServices.org website which includes a directory of TRSA members where food and restaurant decision-makers can find a laundry facility near them.

“We wanted to give viewers a glimpse of what goes into getting hygienically clean linens to the end-user while also promoting the convenience and ease for the F&B manager,” said Cody Brazil, TRSA’s digital marketing manager. “While the focus of this video is on the F&B market segment, the concept could easily be expanded into other market segments, like healthcare and hospitality.”

TRSA plans to put media dollars in support of the video campaign through Google display ads, YouTube, Facebook and Instagram, and is making the video available for all members on the TRSA website to promote on their LinkedIn and company websites, building awareness for the industry as a whole.

Downloads of the videos are available here: https://www.trsa.org/resources/marketing/member-toolkit/