‘The Industry You Never Knew Existed’ Video Launches

TRSA is launching a video campaign aimed at creating awareness of the linen, uniform and facility services industry. One of the goals of the TRSA Marketing Committee, a group of marketing and sales operator and supplier member volunteers from across the industry, is to help build industry awareness.

The video opens with children describing their parent’s job and why they think those jobs are important. It builds up to a child whose parent works in laundry, as a route service representative. This child is stumped and can’t think of what his parent does. This gives his father the opportunity to step in and shed light on his role in the laundry process. He highlights how the laundry industry not only interacts with society, and the other jobs mentioned, but that it’s a much larger industry than people are even aware of.

Clean and Simple Marketing (C&SM) was selected to produce the video for TRSA. Maddie Schneider, head of marketing relations at C&SM, stated that, “We were honored to bring this video concept to fruition with the help of the TRSA Marketing Committee. The Marketing Committee was looking for an attention-grabbing and question-answering concept, something that even children can relate to, all while bringing awareness to the laundry industry. We were able to incorporate the actual plant footage from TRSA members across the country. We’re always looking for those authentic touches when telling a story as important as this one. It’s about time people from all over understand the impact that this industry makes on the day-to-day lives it touches.”

The two-minute spot was edited down to two 30-second spots that will be promoted through social media outlets. TRSA plans to put media dollars in support of the campaign through Google display ads, YouTube, Facebook and Instagram. In addition to paid media, Cody Brazil, TRSA’s digital marketing manager added that, “With a grassroots approach, we will be pushing the video out to our members. Our goal is to have members promote on their LinkedIn and company websites, building awareness for the industry as a whole.”

Downloads of the videos are available here.