Zananiri to Speak at TRSA Canadian Summit on Corporate Culture

Posted September 13, 2024 at 11:54 am



Cherine Zananiri, a distinguished expert with more than 25 years of experience in career development, organizational effectiveness and talent acquisition, will be a featured speaker at the upcoming TRSA Canadian Summit, Oct. 29-30, in Toronto.

During her session, titled “Why Corporate Culture Matters,” Zananiri will delve into the critical role that a thriving corporate culture plays in the success of any organization. She will explain how deliberate practices can create an environment where employees thrive, innovation flourishes and businesses excel. Zananiri’s extensive background, including her collaborations with organizations like UNICEF and WHO, and her current role leading the Office of Experiential Learning & Cooperative Education at Concordia University, positions her as a leading voice on this topic.

Commercial laundry operators can benefit from attending the TRSA Canadian Summit by learning how to foster a thriving corporate culture that enhances employee engagement, satisfaction and retention. This knowledge can lead to higher performance and productivity, attracting top talent and reducing turnover in their operations.

In addition, the summit will feature a keynote address by Paul Zikopoulos, future trends expert and VP of technology group skills vitality & enablement at IBM. His keynote, titled “Generative AI – The Good, The Bad and the ChatGPT,” will explore AI’s potential applications in the linen, uniform and facility services industry. Following the keynote, Zikopoulos will lead an interactive small-group workshop, titled “Applying AI to Your Business.”

Other notable sessions include:

  • Creating a Safety Culture: Fire Prevention by Brian Varner, owner & founder of Safety Solutions for Healthcare
  • Leveraging Your Communications Strategy for Success by Michele Cadario, CE, Vanguard Strategy Inc.
  • Rethinking the Sales Funnel by Understanding & Mapping Your Customer Journey led by Rebecca Dutcher, president of RED66 Marketing
  • Plus a plant tour of the Alsco Burlington facility

For more information and to register, visit trsa.org/canadaprod.

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