TRSA is organizing a workshop for supplier partners on April 9 in Washington, DC, which will be followed by the 14th Annual Legislative Conference and Annual Industry Awards Dinner.

The workshop will kick off with Kevin Schwalb, TRSA’s vice president of government relations, providing an update on legislative issues that impact the industry at both the federal and state levels. Following the legislative update, Ben Kniffen, CEO of LinkedSelling, will lead a collaborative workshop on how to create a playbook that utilizes LinkedIn, phone and email to create a sales-development machine.

According to Kniffen, a well-planned omnichannel approach is the key to capturing, educating and nurturing prospects to the point where they are eager to learn more about your product or service. The two-hour interactive workshop will be tailored specifically to supplier partners and will offer skills and tools that enable supplier partners to place the right message in front of the right person through the right channels and develop a sales process that ties everything together.

At the close of the workshop, supplier partners will have the opportunity to network with other suppliers and speakers during a reception. Registration is currently open and pricing includes the 14th Annual Legislative Conference and Annual Industry Awards Dinner. Register by March 1 to receive a $100 discount and book your hotel room by March 12 to get TRSA’s reduced rates.

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