Beldotti Donlan to Lead SUG’s Healthcare Division

Posted May 20, 2022 at 11:56 am

Superior Group of Companies Inc., Seminole, FL, recently announced that it hired Catherine Beldotti Donlan, a multi-faceted business executive with nearly 25 years in the apparel and footwear industry, to serve as president of the company’s Superior Uniform Group – Healthcare division, effective immediately.

Beldotti Donlan’s record of strategic leadership features successes building and growing sales, marketing and product-development teams, a news release noted. Her broad experience spans multichannel, wholesale, retail and direct-to-consumer verticals for brands such as Converse®, Puma®, Ryka® and Reebok®. Most recently, Beldotti Donlan served as general manager and SVP of retail for Innocor, while also serving as an executive adviser and board member to wellness and fitness brands.

“We are very excited to welcome Catherine to SGC,” said CEO Michael Benstock. “Catherine’s leadership experience includes executing winning sales strategies (wholesale, retail and consumer), marketing, product development and product launches. We look forward to welcoming her to our team and, together, taking our healthcare division to the next level of growth and profitability.”

In 2018, Beldotti Donlan began her most recent role at Innocor™, where she led a $430-million enterprise that spanned a variety of legacy brands. At Innocor, Beldotti Donlan spearheaded a strategic shift that bolstered underdeveloped channels, leading to double-digit growth, following a period of flat to declining revenue. She spent the previous seven years as the North America general manager and VP of Converse where she built a legacy of success, including setting strategies that led the company to cross the $1 billion revenue threshold. Before that, Beldotti Donlan spent over three years at Puma North America leading strategic growth initiatives for key accounts. These roles drew on her love for fitness and built on her early career in sales, marketing and product development at Ryka and Reebok. She received her bachelor’s degree in international affairs from Tufts University, where she also served as a captain of the Tufts lacrosse team.

“I could not be more excited to join Superior Uniform Group,” Beldotti Donlan said. “I look forward to being part of this dynamic leadership team and building on the incredible foundation that has been created. I am passionate about the opportunity to together drive the next phase of innovation and strategic growth.”

Beldotti Donlan will report directly to Michael Benstock. Alongside the hiring of Beldotti Donlan comes the announcement that Peter Benstock will shift into a strategic adviser role for the remainder of 2022 before entering retirement in 2023. Peter will spend his remaining tenure as an in-house resource to aid Beldotti Donlan in her assumption of the president’s role, while also focusing on other strategic initiatives.

“We want to take this opportunity to thank Peter for successfully leading our healthcare division through a pandemic and all of the supply-chain issues that created one of the most challenging times in our company’s 102-year history,” Michael Benstock said. “Peter has been a key member of the SGC team for over 40 years and the impact of his legacy will live on well beyond his retirement.”

Peter Benstock added that, “It has been one of the great honors of my life to be a part of building one of the best companies in the world for over four decades. This has been my life’s work and I am incredibly proud of what we have built together. To know that my legacy is in the capable hands of Catherine brings me confidence in the future of this division. I am beyond impressed with Catherine; I am ecstatic for the opportunities her vision and leadership are going to create for this dynamic team and how her tireless and dogged work ethic is going to drive our healthcare divisions and brands to unprecedented levels of greatness.”

Visit for more information.