LinenMaster’s recent acquisition of Infinite Laundry combines two brands to create a full suite of front-and-back-end solutions for the linen, uniform and facility services industry. Terms of the deal were not disclosed.
TRSA is expanding the scope of its Sixth Annual Marketing, Sales & Service Summit, which will take place on Nov. 14 at The Peabody in Memphis, TN. For the first time, the summit will include service as a key component of the program, reflecting the importance of customer satisfaction and retention in the linen, uniform and facility services industry. This one-day event is designed to help textile rental professionals enhance their marketing, sales and service skills and strategies, and improve how they work together.
Unitex International Inc., Duluth, GA, recently appointed Mike Justice as vice president of sales, healthcare. Justice brings more than 30 years of experience in sales and marketing to healthcare and industrial laundries to his new role, according to a news release.
TRSA is launching a video campaign aimed at creating awareness of the linen, uniform and facility services industry. One of the goals of the TRSA Marketing Committee, a group of marketing and sales operator and supplier member volunteers from across the industry, is to help build industry awareness.
When a company’s nearing its centennial – Balfurd Linen & Uniform Service will mark its 100th anniversary in 2027 – it’s not unusual to want to brush up its image. Balfurd owner Monika Manter and her team recently did just that with the rollout of a new logo in multiple formats for the Tipton, PA-based mixed laundry operator. Below, she answered questions from Textile Services Weekly on the process.
Attendees at TRSA’s upcoming 110th Annual Conference this Oct. 10-12 in Naples, FL, can look forward to a keynote address by one of the leading marketing practitioners in the world today, Andrew Davis. A best-selling author and CEO of Monumental Shift, Davis will bring impeccable credentials to his Oct. 12 address. He’ll tackle a range of issues confronting today’s business leaders, with an emphasis on the role of creativity in leveraging growth. Below are excerpts from a recent interview Davis did with Textile Services Weekly.
TRSA’s website for linen, uniform and facility services professionals (www.TRSA.org), where you get industry information and interact with the association, is about to be updated. A survey is underway to determine how it should be improved. You’re encouraged to motor through this two-minute checkbox questionnaire to succinctly report your typical use of the site and suggest what else you would like to see it accomplish for you.
Ben Fox, Alsco Uniforms, Salt Lake City, recently advanced from director of sales and marketing to vice president of that department, following a January meeting of Alsco Uniform’s Board of Directors.
TRSA’s 2022 professional-development calendar has been published online and registrations will start opening for a range of events. Details can be found at www.trsa.org/events. Carefully crafted to appeal to senior executives as well as a broad range of plant management that includes general, maintenance, production, human resources, safety, marketing and sales, the professional-development events highlight TRSA’s commitment to strengthen, grow and promote the linen, uniform and facility services industry through the people who power it.
“Social media is not an extension of your brand, it is your brand,” said social media guru Corey Perlman in a keynote address at TRSA’s Fifth Annual Marketing & Sales Summit on Oct. 25-26 in Tampa, FL. Perlman’s presentation, dubbed Social Selling: How Digital Marketing Can Strengthen Your Business, focused on why marketers must make social media a priority, drew more than 50 marketing and sales staff from the linen, uniform and facility services leaders from across North America.