Ben Fox, Alsco Uniforms, Salt Lake City, recently advanced from director of sales and marketing to vice president of that department, following a January meeting of Alsco Uniform’s Board of Directors.
TRSA’s 2022 professional-development calendar has been published online and registrations will start opening for a range of events. Details can be found at www.trsa.org/events. Carefully crafted to appeal to senior executives as well as a broad range of plant management that includes general, maintenance, production, human resources, safety, marketing and sales, the professional-development events highlight TRSA’s commitment to strengthen, grow and promote the linen, uniform and facility services industry through the people who power it.
“Social media is not an extension of your brand, it is your brand,” said social media guru Corey Perlman in a keynote address at TRSA’s Fifth Annual Marketing & Sales Summit on Oct. 25-26 in Tampa, FL. Perlman’s presentation, dubbed Social Selling: How Digital Marketing Can Strengthen Your Business, focused on why marketers must make social media a priority, drew more than 50 marketing and sales staff from the linen, uniform and facility services leaders from across North America.
