Lessons in ‘Zoom’ Etiquette – ‘Dons Don’t Wear Shorts’

04/22/2021

I loved the HBO show, The Sopranos. I’m a bit of a Mafia aficionado; I’ve been fascinated with that culture ever since my grandmother (!) gave me a book by Jimmy “The Weasel” Fratianno to read when I was 16. In an early episode of The Sopranos, James Gandolfini, playing Tony Soprano (the main character and the leader or “don” of the Soprano mob) was hosting a barbecue in his back yard for other mobsters. Tony manned the grill while wearing Bermuda shorts, and this prompted a visit the next week.

New ETSA Chief’s Focus: Sustainability & Green Innovation

01/15/2021

Elena Lai, the recently named secretary general of the European Textile Services Association (ETSA), says she’s eager to work with laundry operators, suppliers and industry trade groups across Europe and North America in order to advance solutions to challenges, including COVID-19 relief/rebuilding, healthcare textile supply chains, advancing a pro-environmental “circular” economy, promoting equal opportunity in a diverse industry and more.

Virtual Selling – Pitching in ‘Two-and-a-Half Dimensions’

11/19/2020

Before COVID-19 hit, presenting to prospects via Zoom, Microsoft Teams or similar programs such as Skype, was a relatively rare but growing phenomenon. No longer. The pandemic put limits on face-to-face meetings. That, in turn, has spurred a boom in the use of online technology both for internal communications, as well as outreach by salespeople to customers and prospects.

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