New ETSA Chief’s Focus: Sustainability & Green Innovation

01/15/2021

Elena Lai, the recently named secretary general of the European Textile Services Association (ETSA), says she’s eager to work with laundry operators, suppliers and industry trade groups across Europe and North America in order to advance solutions to challenges, including COVID-19 relief/rebuilding, healthcare textile supply chains, advancing a pro-environmental “circular” economy, promoting equal opportunity in a diverse industry and more.

Virtual Selling – Pitching in ‘Two-and-a-Half Dimensions’

11/19/2020

Before COVID-19 hit, presenting to prospects via Zoom, Microsoft Teams or similar programs such as Skype, was a relatively rare but growing phenomenon. No longer. The pandemic put limits on face-to-face meetings. That, in turn, has spurred a boom in the use of online technology both for internal communications, as well as outreach by salespeople to customers and prospects.

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